Webinar: Do Data Analytics Need Cookies?
December 10 | 1:30pm – 2:30pm (CST)
Snickerdoodle cookies are delicious morsels of food that provide energy to data analysts so that they can perform their work. Website cookies are an important tool used to provide data for analysis. In this webinar Ron Guymon will discuss the work performed by data analysts, which is much more than running fancy algorithms. Kevin Hartman will discuss how our current browsing experience depends on website cookies, and the potential implications of Apple and Google blocking cookies.
Director Of Analytics at Google, Consumer, Government & Entertainment Sector
Kevin Hartman is a devoted and artistic practitioner of data. He believes data must do more than simply supply insights that motivate creative thought. Rather, data must express insights in ways that are just as creative as the ideas they inspire.
As Director Of Analytics for Google’s Consumer, Government & Entertainment sector, Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create.
Ronald N. Guymon
Senior Lecturer of Accountancy at Gies College of Business, Chief Data Officer at Gigg
Ron Guymon is passionate about applying data analytics to practical business problems, and is working to balance his love for learning about analytics with…well everything else. Since 2015 he has worked as a chief data scientist, partner, chief data officer, and consultant to help companies find actionable insight in their data. He has seen data creep into every part of business and believes that learning a data analytic language is like gaining a superpower.