Value Chain Management

The courses in this specialization focus on organizations’ core activities that create value: identifying and meeting customer needs, designing and managing operations, and using information to facilitate and align operational and strategic decisions. Marketing spans the value chain from identifying customer needs to delivering value. Process management enables operations from obtaining supplies to adding value to delivering products to customers. Finally, Managerial accounting provides the foundation of information to design and manage operations and serve customers.
Learning outcomes
- Improve your managerial decision-making by identifying customer needs through the practice of strategic analysis of marketing opportunities and communication of marketing decisions
- Learn how to design, manage, and improve operations to increase revenues and contain costs throughout organizations and supply chains
- Use accounting to allocate resources and incentivize employees’ use of those resources through concepts such as activity-based costing and cost-volume-profit analysis
Courses
In the second half of this course, you will be introduced to techniques for setting organizational priorities for process improvement and for selecting projects that align with such priorities. You will learn techniques for discovering and making continuous improvements to work processes.
The capstone for the specialization will provide a learning experience that examines how the various segments of a business integrate to create a value chain. The capstone involves an in-depth analysis of an actual business situation. The final deliverable consists of a plan based on a comprehensive analysis of how accounting, marketing, and operations work together to create a value chain. The plan will propose how value creation in organizations and supply chains can be enhanced using the concepts and frameworks learned in the three courses.
The value-chain enhancement plans will be peer reviewed in a crowd-sourcing format as part of a poster session, with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. Learner assessment for the capstone will include quizzes as well as peer reviews of capstone projects.
Faculty


