Focus Area Specializations

Global Business Horizons – MBA 546

• Illinois Component: This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of subsistence marketplaces, we use exercises to enable participants to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom-up understanding generated by participants, and provide insights from extensive research
• Coursera Components: Sustainable Innovation for Subsistence Marketplaces and Sustainable Business Enterprises
• 4 Credit Hours; 8 Weeks in Length

Global Impact – MBA 547

• Illinois Component: Enables students to understand how globalization changes consumers at a psychological level, and provides tools for imbuing brands with cultural meanings that can resonate with global consumers. Examines the ethical bases of corporate decision making using critical ethical analysis, educate and create sensitivity about ethical issues in business.
• Coursera Components: Global Impact: Cultural Psychology and Global Impact: Business Ethics
• 4 Credit Hours; 8 Weeks in Length

Global Strategy – MBA 548

• Illinois Component: Understand the forces of globalization and the importance of cross-cultural management in the relationship of a multinational organization; how firms adapt to, react towards, and shape the global economy.
• Coursera Components: Global Strategy I: How the Global Economy Works and Global Strategy II: Doing Business in the Global Economy
• 4 Credit Hours; 8 Weeks in Length

Focus Area Capstone – MBA 590

• 0 Credit Hours; 2 Weeks in Length

Strategic Innovation – MBA 551

• Illinois Component: Drawing from many of collective research in disruptions, this course will offer a set of frameworks, tools, and concepts in order to manage the unique challenges and develop innovative strategies while managing disruptive innovations so as to achieve leadership positions.
• Coursera Components: Strategic Innovation: Building and Sustaining Innovative Organizations and Strategic Innovation: Managing Innovation Initiatives
• 4 Credit Hours; 8 Weeks in Length

Fostering Creative Thinking – MBA 552

• Illinois Component: Understand how to work effectively with other people to generate, evaluate, and pitch creative ideas so audiences are more likely to accept them.
• Coursera Components: Creativity Toolkit I: Challenging Perspectives and Creativity Toolkit II: Creative Collaboration
• 4 Credit Hours; 8 Weeks in Length

Entrepreneurship: From Startup to Growth – MBA 553

• Illinois Component: Provides an understanding of the rich diversity of challenges that confront those creating new enterprises. Students will learn about managing growth while considering business models and cash issues, building the team with organizational and managerial issues.
• Coursera Components: Entrepreneurship I: Laying the Foundation and Entrepreneurship II: Preparing for Launch
  The MOOCs for this course are currently being redesigned. If you have taken the MOOC associated with this course from last year, your progress in the previous MOOC will still be recognized. However, this year you will be enrolled to the revised MOOC, and you are highly encouraged to learn and take the new MOOC. 
• 4 Credit Hours; 8 Weeks in Length

Focus Area Capstone – MBA 590

• 0 Credit Hours; 2 Weeks in Length

Marketing in a Digital World – MBA 541

• Illinois Component: This course will examine how digital tools, such as the Internet, smartphones, and 3-D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
• Coursera Component: Marketing in a Digital World
• 2 Credit Hours; 4 Weeks in Length

Digital Marketing Analytics – MBA 542

• Illinois Component: Theory and strategy behind marketing analytics for use in practical application
• Coursera Component: Digital Analytics for Marketing Professionals: Marketing Analytics in Theory and Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
• 4 Credit Hours; 8 Weeks in Length

Digital Media and Marketing – MBA 543

• Illinois Component: Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and learn from a variety of examples.
• Coursera Components: Digital Media and Marketing: Principles and Digital Media and Marketing: Strategies
  At least one MOOC component for this course is currently being redesigned. If you have taken the MOOC associated with this course from last year, your progress in the previous MOOC will still be recognized. However, this year you will be enrolled to the revised MOOC, and you are highly encouraged to learn and take the new MOOC. 
• 4 Credit Hours; 8 Weeks in Length

Marketing in an Analog World – MBA 544

• Illinois Component: This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation.
• Coursera Component: Marketing in an Analog World
  The MOOCs for this course are currently being redesigned. If you have taken the MOOC associated with this course from last year, your progress in the previous MOOC will still be recognized. However, this year you will be enrolled to the revised MOOC, and you are highly encouraged to learn and take the new MOOC. 
• 2 Credit Hours; 4 Weeks in Length

Focus Area Capstone – MBA 590

• 0 Credit Hours; 2 Weeks in Length

There is no capstone for the Business Analytics focus area. If you were planning to complete a capstone for Business Analytics, please select either a Core capstone or capstone for your second Focus Area.

Introduction to Business Analytics with R – MBA 561 

• Illinois Component: MBA 561 welcomes you to the world of business analytics by firstly exploring examples of how data analytics has improved business outcomes for large and small organizations. The course then continues by introducing you a powerful data analytic language, R, and RStudio, the integrated development environment (IDE) to code with R. You will be also introduced to notebooks, and dashboards, with which you can learn to communicate code and analytic results with other people. You will also learn some data manipulation skills to prepare your data so that they can be analyzed with visualizations and machine learning algorithms.
• Coursera Components: Introduction to Business Analytics with R 
• 2 Credit Hours; 4 Weeks in Length

Introduction to Business Analytics: Communicating with Data – MBA 562 

• Illinois Component: Introduction to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space.
• Coursera Components: Introduction to Business Analytics: Communicating with Data 
• 2 Credit Hours; 4 Weeks in Length

Data Toolkit: Business Data Modeling and Predictive Analytics – MBA 563 

• Illinois Component: The emphasis of this course is placed on developing a business analytic mindset. You will then be exposed to various tools to perform tasks including extracting, transforming and loading (ETL) data to conduct exploratory data analytics (EDA). These tools are Power BI, R, and Alteryx. In addition, you will learn different machine learning algorithms but also develop the ability to evaluate and select the right algorithms for the right circumstances and use Notebooks to communicate results with others.  Please note, Because Power BI and Alteryx are only built to run on a Windows operating system, you will need to either have access to a Windows machine, or install additional software, such as Virtual Box, so that you can emulate a Windows operating system on your Mac or Linux operating system. 
• Coursera Components: Tools for Exploratory Data Analysis in Business and Machine Learning Algorithms with R in Business Analytics 
• 4 Credit Hours; 8 Weeks in Length

Applying Analytics Across Business Functions – MBA 564 
MBA 564 will be revised into two 4-week, 2-credit hour courses.  

• Illinois Component: This course sequence focuses on analytics techniques. The first course will be focused on marketing analytics techniques and how to apply them in real-world situations. The focus of these courses will be placed on learning various techniques to assess customer satisfaction.
• Coursera Components: The MOOCs for this course are currently being redesigned. If you have taken the MOOC associated with this course from last year, your progress in the previous MOOC will still be recognized. However, this year you will be enrolled to the revised MOOC, and you are highly encouraged to learn and take the new MOOC.

Program Capstone – MBA 591

• 0 Credit Hours; 4 Weeks in Length

Students may take 12 elective credit hours that can be applied to their degree to satisfy one of the two focus area specialization requirement. Elective courses do not have capstones or certificates associated with their completion.

BADM 589 – Project Management

• Illinois Component: Master techniques and tools used by project managers, identify critical behavior required of teams for managing projects, and be aware of potential conflicts and problems that can occur during a project’s lifestyle.
• Coursera Component: Project Initiation & Planning and Project Execution & Control
• 4 Credit Hours; 8 Weeks in Length

MBA 565 – Infonomics

• Illinois Component: This course provides a non-technical perspective on and methods for monetizing, managing, and measuring information as if it were any other kind of corporate asset.
• Coursera Component: Infonomics I and Infonomics II
• 4 Credit Hours; 8 Weeks in Length